J2O to Feature on Front of Argyle Women's Shirts

J2O will adorn the front of Argyle Women’s home shirts for the upcoming 2025/26 season.

The Carlsberg Britvic brand becomes the front-of-shirt sponsor for the Greens for the foreseeable future after a multi-year strategic partnership was agreed, which will also include match-day activations at Home Park fixtures.

Carlsberg Britvic is a beverage powerhouse and home to some of the UK’s most iconic and popular beers and soft drinks. Formed in January 2025, its varied and unparalleled portfolio offers brilliant drinks to excite consumers everywhere, whatever their taste. The business is the largest multi-beverage supplier in the UK and Carlsberg Group’s largest market by revenue.

Christian Kent, Executive Lead for Women’s Football at Argyle, said: “We are delighted to be partnering with a nationally recognised brand in Carlsberg Britvic, and are excited to grow with them over the multi-year deal. Our long-term missions align well, and we are proud to create this partnership with them.

“It’s great to have a well-known partner come on board and help support women’s football both locally, and on the national stage.”

Carlsberg Britvic Brand Director Adult Socialising Soft Drinks, Carly Sims, said: “The J2O Brand Team are extremely passionate about Women’s football and therefore very excited about our new partnership with Argyle Women.

“We’re delighted to have got the deal agreed and can’t wait to forge and grow a great partnership between the two brands over the coming years. We’re looking forward to the season ahead!”